Salesforce Certified Marketing Cloud Email Specialist — Question 108

Northern Trail Outfitters wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

Answer options

Correct answer: B

Explanation

The correct answer, Einstein Engagement Frequency, is designed to help marketers understand how often subscribers are engaging with their emails, allowing them to optimize email frequency. Einstein Messaging Insight focuses on content performance rather than engagement frequency, while Einstein Engagement Scoring assesses overall engagement but does not specifically address the frequency of emails sent.