Salesforce Certified Marketing Cloud Email Specialist — Question 106

Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

Answer options

• A. Filtered Publication List
• B. Filtered Data Extension
• C. Measure
• D. Data Filter

Correct answer: B

Explanation

The correct answer is B, Filtered Data Extension, which allows users to create a subset of data based on specific criteria, such as newsletter subscriptions. The other options do not directly provide the functionality needed to count subscribers; for example, a Filtered Publication List is related to managing email publications but does not count subscriptions, while Measures and Data Filters serve different purposes in data analysis.