Salesforce Certified Marketing Cloud Developer — Question 1

Northern Trail Outfitters wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script.
Which type of send would support this functionality?

Answer options

• A. Send Marketing Cloud Email in Sales or Service Cloud
• B. Automation Studio Send Email Activity
• C. Journey Builder Send SMS Activity

Correct answer: A

Explanation

The correct answer is A because sending Marketing Cloud Emails in Sales or Service Cloud allows for the use of Exclusion Scripts to filter specific subscribers. Options B and C do not support this functionality as they do not integrate with Exclusion Scripts for managing sends to targeted audiences.