Salesforce Certified Marketing Cloud Consultant — Question 90

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet. Individuals should only be allowed to enter once, and the winner will be selected randomly. All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution? (Choose two.)

Answer options

• A. Microsite with Web Collect to store entrants on a data extension.
• B. Send Email Activity with a link to a subscription center.
• C. Data Extension with double opt-in status defined.
• D. Microsite with Smart Capture to store entrants on a data extension.

Correct answer: B, D

Explanation

Option B is correct because it allows for direct communication with entrants through a subscription center, facilitating the opt-in process. Option D is also correct as Smart Capture is designed for collecting and storing data entries efficiently. Options A and C are not suitable; A does not focus on the sweepstakes aspect, and C does not directly address the need for a single entry and follow-up confirmation.