Salesforce Certified Marketing Cloud Consultant — Question 87

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

Answer options

Correct answer: D

Explanation

The Exclusion List feature is specifically designed to prevent emails from being sent to addresses that have opted out, making it the correct choice. The other options, such as Exclusion Script, Auto-suppression List, and Suppression List, do not provide the same level of functionality for managing opted-out email addresses.