Salesforce Certified Marketing Cloud Consultant — Question 42

ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)

Answer options

• A. Marketing Cloud Channel Manager
• B. Marketing Cloud Administrator
• C. Marketing Cloud Email Marketing Manager
• D. Marketing Cloud Regional or Local Administrator

Correct answer: A, D

Explanation

The correct roles are A and D because the Marketing Cloud Channel Manager oversees multiple channels, making it suitable for managing North American operations, while the Marketing Cloud Regional or Local Administrator has the authority to manage specific regional business units. Options B and C are not appropriate as they do not provide the necessary oversight for multiple business units.