Salesforce Certified Marketing Cloud Consultant — Question 39

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
✑ The data extension will hold each contact's response as well as the time stamp of the click.
✑ The contact will receive an email two days after the click event.
✑ Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

Answer options

• A. Leverage the Decision Split and create a Custom Activity.
• B. Use a landing page to record the click and trigger an email.
• C. Leverage the Engagement Split and the Update Contact Activity.
• D. Use a landing page to record the click in the data extension.

Correct answer: C

Explanation

The correct answer, C, is optimal because the Engagement Split allows for tracking engagement and updating the contact's information in the data extension simultaneously. Option A is incorrect as a Custom Activity would not directly capture the click response efficiently. Option B does not fit the requirement to update the data extension directly. Option D is also incorrect as it suggests using a landing page, which is not necessary when using the Engagement Split.