Salesforce Certified Marketing Cloud Consultant — Question 31

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

Answer options

• A. Scheduled Automation utilizing Triggered Send Emails
• B. Journey that allows re-entry after exiting
• C. Scheduled Automation using a Send Activity
• D. Single Send Journey

Correct answer: A

Explanation

The correct answer, A, allows for immediate sending of emails based on real-time updates in the data extension through Triggered Sends. Options B and D do not provide the same level of immediacy for updates, as they focus on re-entry and single sends, respectively. Option C provides a scheduled approach but lacks the dynamic nature required for frequent updates.