Salesforce Certified Marketing Cloud Consultant — Question 27

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

Answer options

• A. Decision Split Activity using both Contact and Journey Data
• B. Decision Split Activity using only Journey Data
• C. Einstein Split Activity
• D. Decision Split Activity using only Contact Data

Correct answer: D

Explanation

The correct answer is D because the Decision Split Activity using only Contact Data allows for comparing the customer number from the journey source with that in the transactional data extension. Options A and B do not suffice as they involve Journey Data only, which does not include the necessary transaction information. Option C, the Einstein Split Activity, is not designed for attribute comparisons in this context.