Salesforce Certified Marketing Cloud Consultant — Question 23

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

Answer options

• A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
• B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
• C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
• D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

Correct answer: D

Explanation

The correct answer, D, involves using a triggered send definition along with a data extract of failed emails to send SMS notifications to those recipients. This ensures that users who did not receive the email are still notified via SMS. The other options, while they have their merits, do not specifically address how to handle the scenario of undelivered emails in relation to sending SMS notifications effectively.