Salesforce Certified Marketing Cloud Consultant — Question 19

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

Answer options

• A. Create an auto-suppression list populated with the known email addresses.
• B. Create an exclusion list with the known email addresses.
• C. Populate a list using a query to exclude the subscriber key.
• D. Create an auto-suppression list populated with subscriber keys.

Correct answer: B

Explanation

The correct option is B because an exclusion list specifically serves to prevent certain email addresses from receiving communications. An auto-suppression list (option A and D) is typically used for broader suppression criteria, while option C does not directly relate to excluding specific email addresses.