Salesforce Certified Marketing Cloud Consultant — Question 100

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

Answer options

• A. Create and execute a Data Filter on the _Click data view.
• B. Create and execute a Subscriber Engagement report.
• C. Create and execute a SQL Query against the _Click data view.
• D. Create and execute a Tracking Extract.

Correct answer: B

Explanation

The correct answer is B because a Subscriber Engagement report provides insights into subscriber interactions, including clicks, over a specified time period. While options A and C involve analyzing the _Click data view, they do not directly provide a comprehensive report for engagement tracking. Option D, a Tracking Extract, is not focused on identifying clicks specifically for loyalty program purposes.