Salesforce Certified Marketing Cloud Administrator — Question 50

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.
What issue could the admin be facing?

Answer options

• A. Keyword fails to meet content standards
• B. Keyword is used within another business unit
• C. Keyword is a reserved word

Correct answer: B

Explanation

The correct answer is B because keywords in Marketing Cloud are unique to each business unit. If CELEBRATE is already in use by another business unit, it cannot be reused. Options A and C are incorrect because they relate to content standards and reserved words, which do not apply to the situation described.