Salesforce Certified Marketing Cloud Administrator — Question 4

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.
Which step should the admin take to enable this functionality?

Answer options

• A. Select Unsubscribe Manual Requests in Reply Mail Management
• B. Ensure a Custom Response is enabled for Automated Response in Reply Mail Management
• C. Require Forwarding of Out of Office replies

Correct answer: A

Explanation

The correct answer, A, enables the system to automatically unsubscribe users who reply with a request to be removed. Option B is incorrect because it pertains to setting up custom replies rather than handling unsubscribe requests. Option C is not relevant to managing unsubscription requests and focuses on out-of-office replies instead.