Salesforce Certified Marketing Cloud Administrator — Question 28

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be set up if the MobilePush and Email channels are used within the same account?

Answer options

• A. Strategically control the Contact Key values and tie records together across channels using this key.
• B. Use a third-party system to identify and delete duplicate Contact Keys.
• C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Correct answer: A

Explanation

The correct answer is A because managing the Contact Key values ensures that records can be linked across channels, preventing duplicates. Option B suggests using a third-party system, which does not proactively prevent duplicates, and Option C relies on auto-generated keys that may not align across channels, leading to potential duplication.