Salesforce Certified Integration Architect — Question 30

A large enterprise customer has decided to implement Salesforce as their CRM. The current system landscape includes the following:
1. An Enterprise Resource Planning (ERP) solution that is responsible for Customer invoicing and order fulfillment.
2. A Marketing solution they use for email campaigns.
The enterprise customer needs their sales and service associates to use Salesforce to view and log their interactions with customers and prospects in Salesforce.
Which system should be the system of record for their customers and prospects?

Answer options

• A. New Custom Database for customers and prospects.
• B. Marketing with all customer data from Salesforce and ERP.
• C. ERP with all prospect data from Marketing and Salesforce.
• D. Salesforce with relevant Marketing and ERP information.

Correct answer: D

Explanation

The correct answer is D because Salesforce is designed to be the central hub for customer interactions and should integrate relevant data from Marketing and ERP systems. Options A, B, and C do not leverage Salesforce effectively as the system of record, which would undermine the objective of having a unified view of customer and prospect interactions.