Salesforce Certified Data Cloud Consultant — Question 91

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Answer options

• A. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.
• B. Set the default reconciliation rule to Last Updated.
• C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
• D. Include Contact Point Email object Is Active field as a match rule.

Correct answer: A

Explanation

The correct answer is A because it ensures that the activation process prioritizes the desired source, allowing for the best email address to be activated. Options B and C do not directly influence which email address is chosen for activation, while option D does not address the source priority, which is crucial in this scenario.