Salesforce Certified Data Cloud Consultant — Question 86

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?

Answer options

• A. Calculated insights
• B. Segment membership data model object
• C. Segment exclusion
• D. Nested segments

Correct answer: B

Explanation

The correct answer is B, as the Segment membership data model object allows tracking of customers within specific time frames, including the last 2 years. Options A, C, and D do not specifically provide the capability to analyze segment membership over a defined period, making them unsuitable for this requirement.