Salesforce Certified Data Cloud Consultant — Question 70

A rideshare company wants to send an email to customers that provides a year-in-review with five “fun” trip statistics, such as top destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source

The company creates a segment of customers that had at least one ride in the last 365 days.

Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

Answer options

• A. Create five calculated insights for the activation and add dimension filters.
• B. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.
• C. Include related attributes in the activation for the last 365 days.
• D. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMPscript to summarize this data in the email.

Correct answer: B

Explanation

The correct answer is B because using a data transform to aggregate the statistics allows for a streamlined mapping of the necessary attributes directly to the Individual record, ensuring personalized content. Option A is incorrect as calculated insights do not aggregate data in a way that directly maps to attributes. Option C does not provide personalization through aggregation, and option D complicates the process by sending individual events rather than summarized data.