Salesforce Certified Data Cloud Consultant — Question 54

Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

Answer options

• A. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
• B. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• C. Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• D. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

Correct answer: B

Explanation

The correct answer is B because creating a new ruleset with stricter matching criteria will help ensure that the identity resolution process accurately differentiates between individuals. Options A and D suggest modifying the existing ruleset but do not improve the matching criteria, which may continue to lead to inaccuracies. Option C proposes fewer matching rules, which could lead to even more mismatches.