Salesforce Certified Data Architect — Question 74

A large Insurance provider is looking to implement Salesforce. The following conditions exist:
1. Multiple channels for lead acquisition
2. Duplicate leads across channels
3. Poor customer experience and higher costs
On analysis, it was found that there are duplicate leads that are resulting in multiple quotes and opportunities.
Which three actions should a data architect recommend to mitigate the issues? (Choose three.)

Answer options

• A. Implement third-party solution to dean and enrich lead data.
• B. Implement de-duplication strategy to prevent duplicate leads.
• C. Build a custom solution to identify and merge duplicate leads.
• D. Standardize lead information across all channels.
• E. Build process to manually search and merge duplicates.

Correct answer: A, B, D

Explanation

The correct answers, A, B, and D, focus on systematic approaches to enhance lead data quality and prevent duplication. Implementing a third-party solution to enrich lead data (A) helps improve the information quality, while a de-duplication strategy (B) actively prevents future duplicates. Standardizing lead information (D) ensures consistency across channels. Options C and E are less effective as they rely on custom or manual processes, which can be time-consuming and error-prone.