Salesforce Certified Data Architect — Question 45

Northern Trail Outfitters (NTO) has been using Salesforce for Sales and Service for 10 years. For the past two years, the marketing group has noticed a rise from 0% to 35% in returned mail when sending mail using the contact information stored in Salesforce.
Which solution should the data architect use to reduce the amount of returned mail?

Answer options

• A. Email all customers and ask them to verify their information and to call NTO if their address is incorrect.
• B. Delete contacts when the mail is returned to save postal costs for NTO.
• C. Have the sales team call all existing customers and ask to verify the contact details.
• D. Use a third-party data source to update the contact information in Salesforce.

Correct answer: D

Explanation

The correct answer is D because using a third-party data source can provide accurate and up-to-date contact information, which will significantly reduce returned mail. Option A is less effective as it relies on customers to respond, while option B is a reactive approach that does not address the underlying issue. Option C may not be feasible for a large customer base and is time-consuming.