Salesforce Certified Data Architect — Question 31

Universal Containers (UC) is implementing Salesforce for lead management. UC procures lead data from multiple sources and would like to make sure lead data has company profile and location information.
Which solution should a data architect recommend to make sure lead data has both profile and location information?

Answer options

• A. Export data out of Salesforce and send to another team to populate company profile and location data.
• B. Leverage external data providers to populate company profile and location data.
• C. Run reports to identify records which do not have company profile and location data.
• D. Ask sales people to search for and populate company profile and location data.

Correct answer: B

Explanation

The correct answer is B because leveraging external data providers ensures that lead data is enriched with accurate and up-to-date company profile and location information efficiently. Options A, C, and D rely on manual processes or reporting, which are not effective solutions for consistently obtaining this critical data.