Salesforce Certified Data Architect — Question 27

Universal Containers has a Sales Cloud implementation for a sales team and an enterprise resource planning (ERP) as a customer master. Sales teams are complaining about duplicate account records and data quality issues with account data.
Which two solutions should a data architect recommend to resolve the complaints? (Choose two.)

Answer options

• A. Build a nightly batch job to de-dupe data, and merge account records.
• B. Integrate Salesforce with ERP, and make ERP as system of truth.
• C. Build a nightly sync job from ERP to Salesforce.
• D. Implement a de-dupe solution and establish account ownership in Salesforce.

Correct answer: B, D

Explanation

Option B is correct because integrating Salesforce with the ERP allows for accurate data management, making the ERP the definitive source for customer information. Option D is also correct as implementing a de-duplication solution helps maintain data integrity within Salesforce. Options A and C do not address the root cause of the issue, which is ensuring a single source of truth for account data.