Salesforce Certified Data Architect — Question 13

Universal Containers (UC) uses the following Salesforce products:
Sales Cloud for customer management.
Marketing Cloud for marketing.
Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party sources as comma-separated values (CSV) files for marketing purposes. Historically, UC would load these contacts into Lead object in Salesforce and sync to Marketing cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud. UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?

Answer options

• A. Load the CSV files in an external database and sync with Marketing Cloud prior to sending marketing communications.
• B. Continue to use the existing process to use Lead object to sync with Marketing Cloud and delete Lead records from Sales Cloud after the sync is complete.
• C. Load the contacts directly to Marketing Cloud and have a reconciliation process to track prospects that are converted to customers.
• D. Load the CSV files in Einstein Analytics and sync with Marketing Cloud prior to sending marketing communications.

Correct answer: C

Explanation

Option C is correct because it allows UC to bypass the Lead object entirely, thus reducing storage usage in Sales Cloud while efficiently managing marketing communications. The other options either continue to use the Lead object, which does not resolve the storage issue, or involve unnecessary steps that could complicate the process without addressing the core problem.