Salesforce Certified Business Analyst — Question 42

The Salesforce team at Cloud Kicks (CK) is reviewing the sales team s business processes. During a review session, the business analyst notices that quantifiable benchmarks have yet to be established.
Why is it a best practice to establish benchmarks to evaluate existing processes?

Answer options

• A. Shows tangible impact from changes to processes
• B. Proves processes are out of date and require a new solution
• C. Compares processes against CK's closest competitors

Correct answer: A

Explanation

Establishing benchmarks is crucial as it provides measurable evidence of the impact that changes have on processes, allowing for effective evaluation. The other options either suggest a need for change without proving effectiveness or focus on competitive analysis rather than internal evaluation.