Salesforce Certified AI Associate — Question 76

A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

Answer options

• A. Redesign the lead conversion process.
• B. Review and update missing lead information.
• C. Prioritize active leads quarterly.

Correct answer: B

Explanation

Option B is correct because reviewing and updating missing lead information directly enhances the quality and completeness of the data in the CRM. Option A, while potentially beneficial, does not specifically address data quality, and Option C focuses on prioritization rather than improving the existing data itself.