Salesforce Certified AI Associate — Question 73

Cloud Kicks' latest email campaign is struggling to attract new customers.

How can AI increase the company's customer email engagement?

Answer options

• A. Remove invalid email addresses
• B. Resend emails to inactive recipients
• C. Create personalized emails

Correct answer: C

Explanation

Creating personalized emails is the most effective way to increase customer engagement, as tailored content resonates better with recipients. Removing invalid email addresses helps improve delivery rates but does not increase engagement. Resending emails to inactive recipients may annoy them further rather than engaging them.