Salesforce Certified AI Associate — Question 6

A sales manager wants to improve their processes using AI in Salesforce.
Which application of AI would be most beneficial?

Answer options

• A. Lead scoring and opportunity forecasting
• B. Data modeling and management
• C. Sales dashboards and reporting

Correct answer: A

Explanation

The correct answer is A, as lead scoring and opportunity forecasting directly help sales managers prioritize leads and predict sales outcomes, leading to improved efficiency. Options B and C, while useful, do not specifically address the enhancement of sales processes through AI in the same impactful way.