Salesforce Certified AI Associate — Question 4

Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

Answer options

• A. Cryptographic
• B. Geographic
• C. Demographic

Correct answer: C

Explanation

Salesforce excludes demographic data from the training of Marketing Cloud Einstein engagement models to avoid introducing bias and ethical issues into the model. On the other hand, cryptographic and geographic data do not present the same ethical concerns and are therefore not excluded.