Salesforce Certified AI Associate — Question 39

What is the best method to safeguard customer data privacy?

Answer options

• A. Automatically anonymize all customer data.
• B. Track customer data consent preferences.
• C. Archive customer data on a recurring schedule.

Correct answer: B

Explanation

Tracking customer data consent preferences ensures that organizations respect the privacy rights of individuals by obtaining explicit permission before using their data. Automatically anonymizing data may not always prevent privacy issues if consent isn't managed properly, and archiving data does not address how it is used or consented to.