Salesforce Certified AI Associate — Question 19

A marketing manager wants to use AI to better engage their customers.
Which functionality provides the best solution?

Answer options

• A. Bring Your Own Model
• B. Journey Optimization
• C. Einstein Engagement

Correct answer: C

Explanation

The correct answer, Einstein Engagement, is specifically designed to improve customer engagement through AI-driven insights and personalized interactions. While Bring Your Own Model allows for custom AI implementations and Journey Optimization focuses on improving customer journeys, neither is as directly aimed at enhancing customer engagement as Einstein Engagement.