Salesforce Administrator — Question 472

Marketing and Sales users at Universal Containers would like more visibility into Lead and Contact participation in this years Trade Show. How would an
Administrator build this into the application? Choose 2 answers

Answer options

• A. Create Cross-object formula fields to display campaign member record details on a lead or a contact record
• B. Alert lead and contact owners with workflow when a prospective customer regsiters for the event
• C. Customize the campaign member related list on the lead or contact object
• D. Create Cross-object formula fields to display lead or contact record details on a campaign member record

Correct answer: B, C

Explanation

Option B is correct because alerting lead and contact owners ensures that they are informed when a prospective customer registers, which enhances visibility. Option C is also correct as customizing the campaign member related list provides direct access to relevant information on Leads and Contacts. Options A and D are incorrect because while they involve cross-object formula fields, they do not directly improve visibility into the participation of Leads and Contacts in the Trade Show.