Certified Associate in Project Management (CAPM) — Question 219

A business manager has an idea for a new product they feel will be highly profitable to the business. How can the product idea be validated in the market before developing the product?

Answer options

• A. Perform a SWOT analysis to compare it with competing products.
• B. Review similar products in the market for gap analysis.
• C. Launch a prototype to get customer feedback.
• D. Present the idea to a focus group for feedback.

Correct answer: C

Explanation

Launching a prototype to gather customer feedback is the most effective way to validate a product idea, as it provides direct insights from potential users about their needs and preferences. The other options may offer useful information but do not provide the firsthand customer reactions that a prototype can yield.