Certified Pega Decisioning Consultant v8.0 — Question 45

U+, a telecom company, introduces fiber optic in the North region of the country. They want to advertise this on their website using a banner and targeting the customers living in that area.
When configuring Next-Best-Action designer, which targeting approach should the company select?

Answer options

• A. Proposition driven
• B. Audience driven
• C. Eligibility driven
• D. Analytics driven

Correct answer: B

Explanation

The correct answer is B, Audience driven, because it focuses on targeting specific groups of customers based on their location and preferences. The other options—Proposition driven, Eligibility driven, and Analytics driven—do not specifically emphasize targeting based on the audience's geographical area, which is crucial for the company's goal of reaching local customers.