Certified Pega Marketing Consultant v7.4 — Question 2

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

Answer options

• A. the customer's needs with the business objectives
• B. growth, retention, service, and risk mitigation
• C. business revenue with margin
• D. relevancy, context, timeliness, and consistency

Correct answer: B

Explanation

The correct answer is B because Next-Best-Action emphasizes managing various aspects of customer interaction, including growth and retention, while also addressing service and risk. The other options focus on different dynamics that are not primarily centered on customer-centric marketing objectives.