Certified Pega Decisioning Consultant v8.8 — Question 6

MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers’ needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?

Answer options

Correct answer: A

Explanation

The correct answer is A, Context weighting, as it allows the prioritization of customer needs in the decision-making process. Business weighting (B), Propensity (C), and Business value (D) do not specifically address the adjustment needed to enhance customer satisfaction and improve sales by focusing on the context of customer inquiries.