Certified Pega Decisioning Consultant v8.8 — Question 10

MyCo, a telecom company, wants to start promoting data plan offers through SMS to qualified customers. The marketing team needs to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?

Answer options

• A. Select the Refresh the audience checkbox.
• B. Trigger an external Extract-Transform-Load (ETL) process.
• C. Select a different audience sample with a similar profile.
• D. Run the starting population segment daily.

Correct answer: A

Explanation

Selecting the 'Refresh the audience' checkbox ensures that the most recent customer details are used for the SMS campaigns, meeting the requirement. Triggering an ETL process may not guarantee that the latest data is used immediately, while selecting a different audience sample does not address the need for up-to-date information. Running the starting population segment daily may not suffice if the data isn't refreshed at the time of sending.