Oracle Data Integrator 12c Essentials — Question 9

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

Answer options

• A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
• B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
• C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
• D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the

Correct answer: B

Explanation

Option B is correct because it specifically mentions using the Categories Designer to create a link category that can be associated with all link tables, making it useful for filter definitions. Option A does not address the need for creating a link category for filtering, while Option C focuses on account management without the necessary link table association. Option D is incorrect as it does not provide a viable method for tracking link clicks in Responsys.