Oracle Data Integrator 12c Essentials — Question 4

Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

Answer options

• A. products that were purchased
• B. products added to a shopping cart, where no additional event takes place
• C. products that were browsed/viewed, where no additional event takes place
• D. search strings entered into a website more than twice
• E. pages that were marked as favorite

Correct answer: B, C, D

Explanation

The correct answers are B, C, and D because these events indicate specific interactions that can be leveraged for retargeting. Option A, while relevant, does not relate to ongoing engagement, and option E does not provide actionable insights for retargeting campaigns.