Microsoft Dynamics 365 Customer Insights – Data — Question 4

You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
1. All customers that live in Paris, France
2. All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

Answer options

• A. Measures
• B. Enrichments
• C. Intelligence
• D. Profiles
• E. Data entities

Correct answer: A, D

Explanation

The correct answers are A and D because 'Measures' allow you to quantify customer behaviors, such as purchase counts, while 'Profiles' provide detailed information about customer attributes, like location. The other options, such as 'Enrichments', 'Intelligence', and 'Data entities', do not directly serve as the foundational elements needed for these specific segments.