Microsoft Dynamics 365 Marketing — Question 4
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
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You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
Answer options
- A. Yes
- B. No
Correct answer: B
Explanation
Lowering the Sales Ready Score does not address the root cause of why the lead scoring model is not assigning any scores. The issue may lie in how the model is configured or the data being fed into it, rather than the score threshold. Therefore, the correct answer is B, as this solution does not resolve the underlying problem.