COBIT 2019 Foundation — Question 94

Which of the following is the PRIMARY objective of implementing the process of managed innovation?

Answer options

• A. Improving customer experience
• B. Avoiding technological obsolescence
• C. Enhancing brand reputation

Correct answer: A

Explanation

The primary objective of managed innovation is to enhance customer experience by continuously adapting products and services to meet evolving needs. While avoiding technological obsolescence and enhancing brand reputation are important, they are secondary to the main focus of improving how customers interact with the offerings.