Certified Data Privacy Solutions Engineer (CDPSE) — Question 48

Which of the following tracking technologies associated with unsolicited targeted advertisements presents the GREATEST privacy risk?

Answer options

• A. Online behavioral tracking
• B. Radio frequency identification (RFID)
• C. Website cookies
• D. Beacon-based tracking

Correct answer: A

Explanation

Online behavioral tracking poses the greatest privacy risk because it collects extensive data on users' online activities and preferences without their explicit consent. In contrast, RFID, website cookies, and beacon-based tracking, while also potentially invasive, typically do not gather as detailed a profile of user behavior as online behavioral tracking does.