Certified Data Privacy Solutions Engineer (CDPSE) — Question 170

An audit of an organization’s customer relationship management (CRM) system revealed duplicate user accounts for many customers. Which of the following should be the IT privacy practitioner's GREATEST concern?

Answer options

• A. Duplicates may lead to increased customer inquiries and communication costs.
• B. Lack of data quality violates database integrity rules.
• C. Lack of data quality may result in increased audit findings.
• D. Critical communications may not reach the correct customer contacts.

Correct answer: D

Explanation

The greatest concern is that critical communications may not reach the correct customer contacts, leading to significant operational risks and potential dissatisfaction. While the other options highlight important issues such as cost implications and database integrity, they do not pose as immediate a risk to effective communication as the possibility of misdirected messages does.