Certificate in Business Data Analytics (CBDA) — Question 6

An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend. Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company’s value proposition.
The team has leveraged the following model to facilitate this discussion?

Answer options

Correct answer: B

Explanation

The correct answer is B, the Business model canvas, which is specifically designed to help teams visualize and discuss business elements like customer segments and value propositions. The other options, while useful in different contexts, do not focus on the same comprehensive overview of business models and customer understanding as the Business model canvas does.