Certificate in Business Data Analytics (CBDA) — Question 59

A marketing director has asked the question “How many product purchases are expected this coming year given the current marketing campaign?”.
What type of analytics would be performed to answer this question?

Answer options

• A. Diagnostic
• B. Prescriptive
• C. Predictive
• D. Descriptive

Correct answer: C

Explanation

The correct answer is C, Predictive analytics, as it involves forecasting future outcomes based on current data, such as the effectiveness of a marketing campaign. The other options do not fit: A (Diagnostic) focuses on understanding past events, B (Prescriptive) suggests actions based on data, and D (Descriptive) summarizes historical data without predicting future trends.