Certificate in Business Data Analytics (CBDA) — Question 52

An analytics system is being developed by relying entirely on research questions that are framed using the results from benchmarking. Which research question is being asked?

Answer options

• A. Which customers provide the greatest profit to the company?
• B. How efficient is the company compared to its competitors?
• C. Which employees are we in danger of losing?
• D. Will more profit be made if we increase or decrease our sales price?

Correct answer: B

Explanation

The correct answer is B because benchmarking typically involves comparing efficiency and performance against industry standards or competitors. Options A, C, and D focus on profitability, employee retention, and pricing strategies, which do not directly relate to the concept of benchmarking efficiency.