Certificate in Business Data Analytics (CBDA) — Question 35

A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview.
Which term describes the list of all employees present on March 25th?

Answer options

• A. Population of interest
• B. Sample weights
• C. Sampling frame
• D. Survey sample

Correct answer: C

Explanation

The correct answer is C, as the sampling frame is defined as the list from which a sample is drawn. Option A, 'Population of interest', refers to the overall group being studied, while B, 'Sample weights', involves adjusting results based on sample representation, and D, 'Survey sample', pertains to the selected individuals for the survey, not the complete list.