Certificate in Business Data Analytics (CBDA) — Question 28

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe.
To answer this, the team formulates several research questions, including:

Answer options

• A. How much revenue does the product generate in Eastern Europe?
• B. Do existing customers really like the product?
• C. What product launch related costs can we expect?
• D. Why does management need to know this?

Correct answer: C

Explanation

The correct answer is C because understanding the expected costs associated with launching the product is crucial for making informed business decisions. Option A, while relevant, focuses on past revenue rather than future launch costs. Option B assesses customer satisfaction, which is important but does not directly address the financial implications of the launch. Option D questions the need for the information, which does not contribute to the analysis of launching the product.